Coastal Tourist Drive Naming Opportunity

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Consultation has concluded

Exciting News! Coastal Drive name announced!

We are thrilled to announce, drum roll please... the name is: Route 31 - Coastal Drive

The Route 31 – Coastal Drive takes in our City’s 31kms of pristine coastline (hence the name!) from O’Sullivan Beach to Sellicks Beach including our stunning beaches and coastal villages, that each offer their own unique vibe as well as key visitor attractions.

We worked with a local graphic designer to develop a visual identity to assist in marketing and profiling the route. See below.

Thanks to everyone who provided name suggestions, it was a very tough choice!

The drive has just been launched by Andrew ‘Cosi’ Costello, who loves our region and is a great Ambassador for South Australia. What a great way to encourage people to discover some of SA’s best coastal experiences.

We hope you love the name and identity as much as we do!

Thanks again to everyone who helped naming the drive, we couldn’t have done it without you.

To discover the route and download a copy of the map, click on the image below.

Exciting News! Coastal Drive name announced!

We are thrilled to announce, drum roll please... the name is: Route 31 - Coastal Drive

The Route 31 – Coastal Drive takes in our City’s 31kms of pristine coastline (hence the name!) from O’Sullivan Beach to Sellicks Beach including our stunning beaches and coastal villages, that each offer their own unique vibe as well as key visitor attractions.

We worked with a local graphic designer to develop a visual identity to assist in marketing and profiling the route. See below.

Thanks to everyone who provided name suggestions, it was a very tough choice!

The drive has just been launched by Andrew ‘Cosi’ Costello, who loves our region and is a great Ambassador for South Australia. What a great way to encourage people to discover some of SA’s best coastal experiences.

We hope you love the name and identity as much as we do!

Thanks again to everyone who helped naming the drive, we couldn’t have done it without you.

To discover the route and download a copy of the map, click on the image below.

Consultation has concluded
  • December Update

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    We are close to finalising the name and identity with our stakeholders.

    We will release this soon and appreciate your patience. We received some great naming suggestions.

  • October Update

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    We have been overwhelmed by the response received to the naming suggestions and appreciate your patience. An initial panel discussion has occurred. We are currently finalising the name and creating a visual identity to market the drive.

  • May Update

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    Consultation closed on 26 May 2021.

    Thanks to everyone who suggested names.

    Name suggestions will be considered by a panel that will decide on the final name. We'll share the winning name with you here, so stay tuned.

  • Previous Information and updates

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    Background Information

    We are developing a new tourist drive to showcase our amazing coast from O’Sullivan Beach to Sellicks Hill.

    The drive will take in our City’s 31kms of pristine coastline including our beaches and coastal villages, each offering their own unique vibe as well as key visitor experiences.

    We are currently in the process of identifying a suitable name for the drive that reflects the visitor experience offered and will resonate with our key visitor markets (intra and interstate visitors).