Coastal Tourist Drive Naming Opportunity

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Exciting News! We're developing a Coastal Tourist Drive and we need help to name it

Latest Update

We have been overwhelmed by the response received to the naming suggestions and appreciate your patience. An initial panel discussion has occurred. We are currently finalising the name and creating a visual identity to market the drive.

We are very excited and expect to unveil the drive name and identity in late October, with the tourist drive to launch for Summer 2021-22.


Background Information

We are developing a new tourist drive to showcase our amazing coast from O’Sullivan Beach to Sellicks Hill.

The drive will take in our City’s 31kms of pristine coastline including our beaches and coastal villages, each offering their own unique vibe as well as key visitor experiences.

We are currently in the process of identifying a suitable name for the drive that reflects the visitor experience offered and will resonate with our key visitor markets (intra and interstate visitors).

NAME THE COASTAL TOURIST DRIVE

Consultation closed on 26 May. We're now in the process of collating all feedback.

Thanks to everyone who suggested names.

Name suggestions will be considered by a panel who will decide on the final name. We'll share the winning name with you here, so stay tuned.

Exciting News! We're developing a Coastal Tourist Drive and we need help to name it

Latest Update

We have been overwhelmed by the response received to the naming suggestions and appreciate your patience. An initial panel discussion has occurred. We are currently finalising the name and creating a visual identity to market the drive.

We are very excited and expect to unveil the drive name and identity in late October, with the tourist drive to launch for Summer 2021-22.


Background Information

We are developing a new tourist drive to showcase our amazing coast from O’Sullivan Beach to Sellicks Hill.

The drive will take in our City’s 31kms of pristine coastline including our beaches and coastal villages, each offering their own unique vibe as well as key visitor experiences.

We are currently in the process of identifying a suitable name for the drive that reflects the visitor experience offered and will resonate with our key visitor markets (intra and interstate visitors).

NAME THE COASTAL TOURIST DRIVE

Consultation closed on 26 May. We're now in the process of collating all feedback.

Thanks to everyone who suggested names.

Name suggestions will be considered by a panel who will decide on the final name. We'll share the winning name with you here, so stay tuned.

Page last updated: 24 September 2021, 09:24