The City of Onkaparinga, as part of its Tourism Strategic Plan 2019-23, is seeking to develop a tourism vision for Beach Road, Christies Beach.
A destination audit identified that Christies Beach is at the exploration stage of the tourism destination life cycle (ie. low visitation, minimal tourism infrastructure, and more locally oriented). By undertaking a tourism focussed place-building approach, it will identify and realise the untapped potential, as well as build strong foundations to enable Beach Road, Christies Beach to emerge as a tourism destination.
Considerable community engagement has been undertaken over many years in relation to Beach Road. We are reviewing all the consultations undertaken to date and identifying key elements to build on this momentum, to deliver an opportunity to build Beach Road as a tourism destination with quality visitor experiences. This will require the support of the businesses, landlords, Business and Tourism Association, community association, and residents, working together with council to bring to fruition a realistic and achievable vision, delivered through a timed and costed action plan.
Beach Road, Christies Beach has a lot to offer. Check out our photo gallery.
Consultation has concluded