Beach Road Christies Beach Tourism Action Plan

Great news, the Christies Beach Tourism Action Plan 2022-24 has been approved. After an extensive engagement process, the Strategic Directions Committee approved the action plan on 2 August 2022.

Whilst we commenced our engagement process seeking a long term tourism vision for Beach Roach Christies Beach, research and engagement with visitors and businesses identified current and fundamental challenges and opportunities for the mainstreet.

Thanks to state government funding, we have developed an action plan focussed on a series of pragmatic, connected and funded actions which will create strong foundations to support the revitalisation and development of Beach Road.

To unlock medium and long-term opportunities, catalysts are required e.g. accommodation development/Witton Bluff Base Trail. These catalysts will enable Beach Road to transition into a tourism destination.

Thank you to everyone who helped shape the plan, we couldn’t have done it without all the feedback we received.

We will continue working with stakeholders including state government and the Christies Beach Business and Tourism Association to implement the plan.

View the approved Action Plan, Visitor engagement outcomes, and the Business and landlord engagement outcomes.