Visitor Engagement

The information gap to inform visitor attraction for Beach Road has now been filled. We sought feedback from visitors from 25 October until 8 November 2021.

Thanks to everyone who provided feedback during this early stage of engagement, seeking insight from visitors to understand the types of experiences and services required and expected from a coastal destination.

We were overwhelmed with almost 3000 people sharing their thoughts, which has provided us with some fantastic insights and key considerations to support developing the vision.

While input from businesses and community have been gathered over many years, there was no clear data or evidence to shape what would attract visitors to stay and spend in this coastal location.

Christies Beach is located 30 minutes from Adelaide’s CBD and is the first high-quality sand and swimming beach south of Brighton and Seacliff. Beach Road is one of only a few main streets in Adelaide, which has direct access to a foreshore and beach (like Jetty Road, Glenelg and Jetty Road, Brighton as well as Semaphore Road, Semaphore). We believe there is untapped potential for this emerging tourism destination.