McLaren Vale Township Main Street - Visitor Experience

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STAGE 1 CONTINUES

The McLaren Vale Main Street Visioning Project (tourism focus) has commenced. An audit of the main street will be undertaken by a council representative from 4-15 June 2020 to gather on the ground information about the mix of land uses, active frontages, public space infrastructure etc.

Outcomes of the audit will support stage 2 of the project: engagement with main street businesses, landowners/landlords, local residents, community and visitors to understand the issues and ideas to inform the tourism vision.

Stay tuned to this page for further updates, and in the meantime we encourage everyone to maintain social-distancing and hygiene practices as recommended by SA Health.

For up-to-date information on affected council services and events, and council services which are still available, please visit City of Onkaparinga Covid-19 Information(External link)(External link)


Key themes from the preliminary visitor engagement

Top 5 things visitors did during their visit to Main Street McLaren Vale:

  • Explored / Window shopped
  • Dining
  • Shopping – gift for someone
  • Supermarket, chemist, fuel
  • Cellar Door and Gallery/Art

Top 5 things that could be improved:

  • Range of retail shops
  • Nightlife
  • Outdoor/alfresco dining
  • Streetscape (trees and greenery)
  • Business opening hours

When asked what the primary focus should be to improve Main Street, visitor comments included:

Greening/trees, quality shops, improving retail offering, improving entrance to McLaren Vale, clustering of shops so it is more inviting to stroll

BACKGROUND

The City of Onkaparinga, as part of its Tourism Strategic Plan 2019-23, is seeking to develop a long-term tourism vision for McLaren Vale Main Street and to start with the delivery of a tangible project in the 2020-21 financial year.

McLaren Vale wine region is well-known for its premium food and wine and the aim of the visioning project is to position the Main Street as the key gateway to the region. Working with tourism businesses, Main Road businesses and the community, council is seeking to further enhance the Main Street as an attractive destination with quality visitor experiences.

To assist us understand some of the needs of visitors and the types of experiences and services required/expected of the main street, we sought insight from visitors to the area from January to February 2020. Outcomes of this initial engagement helped shape the project.

We will be engaging again with visitors, our community and businesses during stage 2 of the project.


STAGE 1 CONTINUES

The McLaren Vale Main Street Visioning Project (tourism focus) has commenced. An audit of the main street will be undertaken by a council representative from 4-15 June 2020 to gather on the ground information about the mix of land uses, active frontages, public space infrastructure etc.

Outcomes of the audit will support stage 2 of the project: engagement with main street businesses, landowners/landlords, local residents, community and visitors to understand the issues and ideas to inform the tourism vision.

Stay tuned to this page for further updates, and in the meantime we encourage everyone to maintain social-distancing and hygiene practices as recommended by SA Health.

For up-to-date information on affected council services and events, and council services which are still available, please visit City of Onkaparinga Covid-19 Information(External link)(External link)


Key themes from the preliminary visitor engagement

Top 5 things visitors did during their visit to Main Street McLaren Vale:

  • Explored / Window shopped
  • Dining
  • Shopping – gift for someone
  • Supermarket, chemist, fuel
  • Cellar Door and Gallery/Art

Top 5 things that could be improved:

  • Range of retail shops
  • Nightlife
  • Outdoor/alfresco dining
  • Streetscape (trees and greenery)
  • Business opening hours

When asked what the primary focus should be to improve Main Street, visitor comments included:

Greening/trees, quality shops, improving retail offering, improving entrance to McLaren Vale, clustering of shops so it is more inviting to stroll

BACKGROUND

The City of Onkaparinga, as part of its Tourism Strategic Plan 2019-23, is seeking to develop a long-term tourism vision for McLaren Vale Main Street and to start with the delivery of a tangible project in the 2020-21 financial year.

McLaren Vale wine region is well-known for its premium food and wine and the aim of the visioning project is to position the Main Street as the key gateway to the region. Working with tourism businesses, Main Road businesses and the community, council is seeking to further enhance the Main Street as an attractive destination with quality visitor experiences.

To assist us understand some of the needs of visitors and the types of experiences and services required/expected of the main street, we sought insight from visitors to the area from January to February 2020. Outcomes of this initial engagement helped shape the project.

We will be engaging again with visitors, our community and businesses during stage 2 of the project.