5 YEAR ACTION PLAN ADOPTED

A plan to encourage visitors to stop, stay and spend has been approved by council at its March Council Meeting.

The Five-year McLaren Vale Main Street Tourism Vision Action Plan has been developed with the McLaren Vale Business and Tourism Association. The action plan has been guided by engagement with local residents and businesses as well as visitors to the region.

Key focus areas of the action plan include gateway and entry, public art, greening and sustainability, streetscape and public realm along with night-time economy.

The initial focus of the project delivery will be on the existing tourism hub which includes the McLaren Vale Hotel, Robern Menz, Oscars Restaurant, Hardy’s Tintara Winery, Fleurieu Art House and the Almond Train/Carriage Café.

To bring the vision to fruition it will rely on the support of government, associations and community groups, business owners and residents all working together to deliver a great experience for Main Road McLaren Vale.


To view previous information and the journey on how the Action Plan was developed, see the News Feed below.

Project updates

Project Schedule

  • Timeline item 1 - complete

    Preliminary Visitor Engagement

    Visitors are asked to provide feedback on their visitor experience to help shape the project. View the Engagement outcomes

  • Timeline item 2 - complete

    Stage 1 (June 2020 - August 2020)

    Audit/mapping, preliminary investigations.

  • Timeline item 3 - complete

    Stage 2 - Informing the Vision

    Community, business and visitor engagement.

    View the Engagement Outcomes

  • Timeline item 4 - complete

    Stage 3 - Consultation on the Draft Vision

    Community , business and visitor engagement on the draft vision.

  • Timeline item 5 - complete

    Stage 4 - Approval

    Tourism vision and action plan presented to council for approval. Outcomes of the project are shared with the community.

  • Timeline item 6 - active

    Implementation of the of the endorsed action plan