MCLAREN VALE MAIN STREET TOURISM VISION

Share on Facebook Share on Twitter Share on Linkedin Email this link

5 YEAR ACTION PLAN ADOPTED

A plan to encourage visitors to stop, stay and spend has been approved by council at its March Council Meeting.

The Five-year McLaren Vale Main Street Tourism Vision Action Plan has been developed with the McLaren Vale Business and Tourism Association. The action plan has been guided by engagement with local residents and businesses as well as visitors to the region.

Key focus areas of the action plan include gateway and entry, public art, greening and sustainability, streetscape and public realm along with night-time economy.

The initial focus of the project delivery will be on the existing tourism hub which includes the McLaren Vale Hotel, Robern Menz, Oscars Restaurant, Hardy’s Tintara Winery, Fleurieu Art House and the Almond Train/Carriage Café.

To bring the vision to fruition it will rely on the support of government, associations and community groups, business owners and residents all working together to deliver a great experience for Main Road McLaren Vale.


To view previous information and the journey on how the Action Plan was developed, see the News Feed below.

5 YEAR ACTION PLAN ADOPTED

A plan to encourage visitors to stop, stay and spend has been approved by council at its March Council Meeting.

The Five-year McLaren Vale Main Street Tourism Vision Action Plan has been developed with the McLaren Vale Business and Tourism Association. The action plan has been guided by engagement with local residents and businesses as well as visitors to the region.

Key focus areas of the action plan include gateway and entry, public art, greening and sustainability, streetscape and public realm along with night-time economy.

The initial focus of the project delivery will be on the existing tourism hub which includes the McLaren Vale Hotel, Robern Menz, Oscars Restaurant, Hardy’s Tintara Winery, Fleurieu Art House and the Almond Train/Carriage Café.

To bring the vision to fruition it will rely on the support of government, associations and community groups, business owners and residents all working together to deliver a great experience for Main Road McLaren Vale.


To view previous information and the journey on how the Action Plan was developed, see the News Feed below.

Consultation has concluded
  • Draft Vision released!

    Share on Facebook Share on Twitter Share on Linkedin Email this link
    07 Apr 2021

    DRAFT VISION RELEASED

    We are seeking opportunities to improve Main Road McLaren Vale which will further encourage visitors to stop, stay and spend.

    Through our stages of engagement, we asked visitors, business owners and community to help shape the tourism vision.

    We have heard some great ideas to improve Main Road McLaren Vale, to create a more enjoyable place for you to wander, shop, eat and experience.

    Stage 3 consultation closed on 17 December 2020.

    Engagement on the draft tourism vision, depicted by artist impressions, showed that 69% of quick poll respondents either loved or liked the vision.

    Here’s a quick snapshot of what we were told with the Stage 1 & 2 outcomes:

    • Increase the greening along the main street
    • Create a better streetscape and provide connectivity through a street theme/visual appeal
    • Sustainability and outdoor dining are important
    • Improve the night-time appeal of the main street
    • Increase public art
    • Existing tourism hub with the McLaren Vale Hotel, Robern Menz, Oscars, Hardy’s Tintara and the Almond Train/Carriage Café
    • Keep the parking on the main street

    To assist with finalising the shared vision, artist impressions have been developed and can be found here. In addition, we have created a one page summary of the key features to act upon what we have heard.

    The artist impressions demonstrate what is proposed and are of the existing tourism hub. This will be the initial focus (segment 1) of implementation followed by rollout of relevant elements along the main street in segments to create cohesion and connection (subject to council approval and funding/resources).

    To bring the vision to fruition it will rely on the support of government, associations and community groups, business owners and residents all working together to deliver a great experience for Main Road McLaren Vale. We are ready for the challenge, are you?

    NEXT STEPS

    A timed and costed action plan is being developed to identify what we will deliver over the next 5 years. This will be presented to the Council in March 2021.

  • Stage 2 Consultation

    Share on Facebook Share on Twitter Share on Linkedin Email this link
    12 Oct 2020

    During Stage 2 consultation, there were a few ways to have your say.

    There was an opportunity to provide feedback via our online surveys (one for visitors and one for the community).

    There was also an opportunity to join us at one of our engagement workshops.

    Consultation closed 11 October 2020.

    Engagement workshops were held on:

    • Tuesday 29 September, 7.30-9am
    • Wednesday 30 September, 6-7.30pm

    Next Steps

    Now that the consultation has closed, we'll be collating all of the feedback received into a report.

    We'll share these outcomes with the community when it becomes available.

    Thanks to everyone who provided feedback.


  • Stage 1

    Share on Facebook Share on Twitter Share on Linkedin Email this link
    18 Nov 2020

    An audit of the main street has been undertaken gathering on the ground information about the mix of land uses, active frontages, public space infrastructure etc. The audit is currently being analysed in conjunction with broader preliminary research.

    Outcomes of the audit will support stage 2 of the project: engagement with main street businesses, landowners/landlords, local residents, community and visitors to understand the issues and ideas to inform the tourism vision.

    Stay tuned to this page for further updates, and in the meantime, we encourage everyone to maintain social-distancing and hygiene practices as recommended by SA Health.

    For up-to-date information on affected council services and events, and council services which are still available, please visit City of Onkaparinga Covid-19 Information.

  • Background Information

    Share on Facebook Share on Twitter Share on Linkedin Email this link
    02 Dec 2020

    The City of Onkaparinga, as part of its Tourism Strategic Plan 2019-23, is seeking to develop a long-term tourism vision for McLaren Vale Main Street and to start with the delivery of a tangible project in the 2020-21 financial year.

    McLaren Vale wine region is well-known for its premium food and wine and the aim of the visioning project is to position the Main Street as the key gateway to the region. Working with tourism businesses, Main Road businesses and the community, council is seeking to further enhance the Main Street as an attractive destination with quality visitor experiences.

    To assist us understand some of the needs of visitors and the types of experiences and services required/expected of the main street, we sought insight from visitors to the area from January to February 2020. Outcomes of this initial engagement helped shape the project. You can view the engagement outcomes here.