Building on the success of the temporary pop-up activation in this location last year, council is considering making this site an ongoing summer activation location as part of the ENCORE Summer Activation Program.
The City of Onkaparinga boasts some of South Australia’s most spectacular coastal scenery, providing an ideal setting for tourism, events and activation activities.
Activations are temporary, short term commercial activities that run over multiple days or weeks (they are not one-off events).
Activations are carefully matched to sites to ensure they enhance the space and suit the local context.
If the proposal proceeds, council will run an expression of interest process to invite businesses, organisations, or operators to submit creative ideas for activating the site during summer 2025/26 and beyond.
- Share this engagement opportunity with family and friends
ENCORE is the City of Onkaparinga’s activation program designed to bring life, vibrancy, and economic benefit to our public spaces through temporary, short-term commercial activities.
These activities typically run over multiple days or weeks and transform spaces into unique destinations that offer memorable experiences for locals and visitors.
Activations deliver a wide range of benefits, including:
- Growing local business capability, innovation, and collaboration
- Stimulating multiple industry sectors
- Boosting visitation and local spending
- Driving economic benefits to surrounding precincts and main streets
- Reducing seasonal slowdowns
- Enhancing media and destination brand exposure
- Building community pride and participation
- Serving as a catalyst for future infrastructure investment
- Celebrating the unique character and identity of our places
The ENCORE program focuses on both proven and potential activation sites including:
- Christies Beach Promenade
- Rotary Park Christies Beach
- Port Noarlunga Promenade and Beach
- End of Norman Road Aldinga
- O’Sullivan’s Beach Boat Ramp
- Nashwauk Reserve Moana
- Willunga Town Square
The ENCORE program supports a range of summer-focused activations that make the most of our stunning coastal locations and vibrant public spaces. Examples include:
Foreshore & Coastal
Outdoor licenced bars and dining experiences capitalising on coastal locations.
Villages & After Dark
Live music, eat streets and beats, food and beverages, entertainment after dark, seasonal activities.
Adventure & Recreation
Flyboarding, jet ski tours/ hire, boat charters, kayaking, snorkelling, eco tours, wellness experiences, sky diving, hot air ballooning, e-bikes
Lifestyle and Culture
Arts, markets, music, dance, technology, culture and heritage.
Activations are carefully matched to the site to ensure they enhance the space and suit the local context.
Yes. Council uses its engagement framework to shape consultation:
- For established sites, we inform the community through onsite signage, letterbox notifications to nearby residents and businesses, and promotion via the ENCORE webpage and other channels.
- For new or trial sites, we undertake consultation to outline potential activations, gather feedback, and consider community views before final decisions are made. Engagement outcomes help inform the conditions and requirements of any approved activations.
An Expression of Interest (EOI) process is used to invite proposals from interested businesses, incorporated associations, or organisations.
The EOI ensures a fair and transparent process and allows council to test the market for creative and high-quality activations.
The EOI is open to commercial businesses and incorporated associations that can demonstrate local economic benefit, community connection, and alignment with the goals of the ENCORE activation program.
All proposals must provide:
- Details of the concept, site plan, operating hours
- Local benefits and use of local suppliers
- Relevant experience and delivery capability
- Marketing, risk management and waste management plans
- Appropriate licences and approvals.
A council assessment panel evaluates proposals against weighted criteria, considers community feedback, and ensures suitability for the site. Ongoing monitoring and evaluation are part of the program to ensure continuous improvement.
